We cast the creators, write the briefs, produce the assets, and run them against real spend before they reach your ad account. You get the winners, and the reason they won.
Same product, same creator, same week, same budget. One returned $88.02 CPA and one returned $29.14. Drag the timeline and watch where the audience leaves — this is the read you get every month, on your own footage.
"I didn't think another powder would do anything either." The viewer's own doubt, spoken before they can form it. Retention at three seconds is 92% against a 74% account average, and it holds because nothing has been sold yet.
Real desk, real light, no set. The problem is shown before it's described, so the claim never has to work alone. This is the segment where the loser take drops 26 points and this one drops 6.
Scoop, stir, drink — eleven seconds of uninterrupted hands. An unbroken shot is the cheapest proof device there is, because a cut is where viewers assume the lie was inserted.
"Cheaper than the coffee I was buying to fix it." No code, no urgency, no on-screen countdown. Click-through on this offer is 6.2% and post-click conversion holds, which is the tell that the ad and the page agree.
A pour shot, a logo, a smile. Nothing has been said by second three, so the viewer has been given no reason to stay. Twelve points of audience are gone before the first word.
"I used to feel so tired in the afternoons." Same sentiment as the winner, filmed in a bright kitchen at what is obviously morning. The visual contradicts the copy and the curve falls off a cliff here.
Four benefits in six seconds over a static product shot. Each additional claim costs retention rather than earning it — by second ten only a third of the audience is still here to receive the offer.
20% off, burned in, at second twelve. The offer is fine; the audience isn't there. This is why we read CPA against retention shape and not against hook rate alone.
Nine months of studio-shot ads with no winner. We rebuilt the roster around people who already took the product daily, then ran 22 concepts in six weeks. Three of them carried the account for the rest of the year.
A launch with no customers, and therefore no customer footage. We seeded 40 creators pre-launch and banked 60 assets before day one — enough to test angle, not just hook, from the first dollar of spend.
Hard category — the buyers don't do testimonials. We stopped asking and shot demos instead: one problem, one truck bed, one twelve-second fix. Retention doubled on the format change alone, before any hook testing.
Accounts run unnamed — most of our work sits under NDA. Named references, the creative itself, and full ad-account screenshots on the call.
Paid is rented attention. A creator account you own is the other half of the same footage, at no CPM. We build and post partner creator and sub-brand accounts end to end — handle, hooks, cadence, comments, and the link path back into your site. Two brands, four accounts, 9.2 million views a week between them — with one account carrying 5 million of that on its own. Nothing lands on day one: figure six to eight weeks of warm-up before a new handle gets distribution, which is why we run it as a term and not a test.
If you already have someone posting daily, you don't need this. It's for brands whose organic account has been dead since launch.
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Not a philosophy, a schedule. Here's exactly what happens in each window and what lands in your hands at the end of it.
Access to your ad account, your reviews, your refund reasons, your support inbox. We're hunting for the sentences your customers already use, because those become hooks. Most shops start at the shoot; the shoot should be the last thing that happens.
Every plan starts with our in-house creators — forty people we've already shot with, so we know who holds attention in your category and we can book them this week. We layer your own customers on top wherever the angle needs somebody who actually bought. Somebody with a real opinion outperforms a professional on camera, and it shows up in hold rate inside the first week.
Each brief names a single angle, the objection it kills, and the opening line word for word. Where a category has claim rules, the brief names what cannot be said before anyone films. Creators get a script, not a vibe.
Captions burned in, clean versions alongside, static pulls included. Every file named by angle and hook so your buyer can read the ad account without a decoder.
A written read on what performed, what died, and why — turned straight into next cycle's briefs. This is the loop you're buying. A production shop hands you a folder and wishes you luck.
If you already have a creative strategist in-house and just need hands on a camera, a production shop is cheaper. Use one.
Drag to the volume you'd actually test at. Most brands running paid social need 10–15 fresh concepts a month to reliably surface winners — below that you're on an awareness cadence, not a performance one. The per-asset rate drops as volume rises.
White-label rate, well under direct. Unbranded delivery under your file naming, mutual NDA, no client contact. You keep the strategy layer and the margin. Twelve assets a month minimum.
All tiers · perpetual paid usage · captions burned in · static pulls · monthly written read. Three-month minimum term.
Indicative. Final scope confirmed on the audit call.{{ flagRate }}
Send five of your live ads. You get back a one-page teardown inside 48 hours — retention read on each, where the audience leaves, and the three angles we'd test next. No call required. If it's useful, we'll talk about the rest.
One page, per ad: retention read, the second the audience leaves, and the three angles we'd test next. If we can't find anything useful we'll tell you that instead of booking a call.
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Your email app should be open. Send it and the teardown lands inside 48 hours.
Or book 15 minutesDrop your site. We'll pull five of your live ads ourselves and send back a one-page teardown inside 48 hours — retention read on each, and the three angles we'd test next. No call, no sequence.